Meet Shelley…


The Quaddock™ founder Shelley Penny has been creating equestrian products for the New Zealand and the Australian markets for over ten years.

Shelley is a former event rider and hugely passionate Showie. Shelley’s ethos is to help make riding easy and fun!. In 2007 she launched her business when she started with selling second hand saddles. Shelley expanded the business a few years later to include bespoke horse cover making. It wasn’t long before she started coming up with everyday, practical canvas and PVC products for both horse and rider.

The Quaddock™ is her latest design and is as a game changer for when you need to stay overnight with your horse and float. The product has been widely embraced by Shelley’s existing client base and also has wide applications for other uses, beyond the equestrian scene with uptake into the motocross and motorsport communities.

The Quaddock™, along with her other range of products are proudly designed and produced in the Manawatu, North Island, New Zealand.